In 2007 As You Sow turned its focus on children’s personal care products (shampoos, moisturizers, sunscreens, etc). Children are the most vulnerable to environmental toxins and repeated exposure to common cosmetics poses serious risk.

In an online survey of more than 3,300 parents, EWG found that the average child is exposed through body care products to 27 chemicals a day that have not been evaluated for safe exposure to children, including some associated with cancer, brain and nervous system damage, allergies, and hormone disruption. These chemicals are common ingredients in a number of children's body care products such as baby shampoo, skin lotion, diaper cream, and sunscreen.

Included in EWG’s analysis is a comprehensive parent’s buying guide “No More Fears” to help concerned parents decide which products are best for their children and which ones to avoid. It provides recommendations on choosing safer products instead of the many that contain ingredients of concern for children.