Kellogg is another of America's most recognized brand names, yet unlike Heinz, it became a target of an international boycott over the issue of GE food. ICCR shareholders filed a resolution in 2000 and As You Sow participated in a shareholder dialogue at Kellogg from 2000 - 2001. As You Sow developed an investor fact sheet that looked at some of the reputational and financial risks facing the company from its use of GE ingredients and the ensuing consumer backlash. Shortly after this, Kellogg was one of many companies whose products were contaminated by Starlink, a GE corn not approved for human consumption. This prompted As You Sow to consider the overall impacts to the food industry as a whole in its report "Genetically Engineered Food and Financial Risks."