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As You Sow Planting Seeds For Social Change



Apple Inc. became the third major U.S. computer brand to set public take back goals for recycling old computers at the request of shareholders led by As You Sow in 2007.

As You Sow met with former Apple CEO Steve Jobs in February 2007 to discuss the need for aggressive take-back recovery goals and other improvements in computer recycling and chemical policies. We also presented a letter from a coalition of socially concerned financial institutions reinforcing our requests.

Read more in the Wall Street Journal or read Jobs’ commitment here.

Apple has far exceeded its commitment to increase take back of end-of-life computers. It pledged to As You Sow to triple take-back from 9% in 2006 to 28% in 2010. The company far exceeded that goal and reported a 66% take-back rate in 2009. This represents great progress.

The figures represent take-back of all brands, not just Apple units, under programs paid for by Apple but generally administered by third parties. The company uses a weight-based metric based on sales of its goods seven years previous to calculate the take back rate.

Click here to learn about our current work on electronic waste >>



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