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Recycling Can Be Profitable |
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An important breakthrough was Dell's willingness to develop its take back operations as an integral part of its business by viewing it as a potential profit center. This is enormously important as we often struggle in dialogue with companies who insist on viewing environmental costs as a drag on earnings and externalities for which someone else should be responsible.
The company's approach nudges it closer to placing take back on a par with product sales for employees and helps establish recycling as a permanent, credible part of its business. By providing incentives and measurements of recycling operations, Dell is accepting responsibility for the "externality" of product disposal that was previously placed on government and other entities. It provides a model to challenge Apple, HP and IBM to emulate. |
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