Adjectives for shareholder advocates? How about strategic, impactful

This is a response from As You Sow CEO Andrew Behar to a Jan. 4 article in by Bob Langert titled "Shareholder proposals: From smart and strategic to simplistic and senseless."

I thank Bob Langert for adding to the discussion of shareholder advocacy in his recent GreenBiz article on shareholder proposals.  

Shareholder advocacy is a complex and nuanced undertaking, and Langert has provided a window into how a former vice president of sustainability at a major corporation, McDonald’s, views this important interaction between companies and their shareowners.

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