Although this announcement from Mondelez is an ambitious sustainability initiative, the CPG maker said it has already made its packaging more environmentally friendly. The company said most of its packaging is currently recyclable, since about 75% of it is glass, paper or metal, and about 70% of the paper-based packaging comes from recycled sources. Oreo packages in the U.S. were also made 23% thinner, reducing about 1.5 million kilograms of cartons used annually. These efforts could indicate that the brand is on track to follow through with its lofty goals.
Mondelez isn't alone in announcing sustainability goals. Given the commitments being made by a growing number of food and beverage companies, as well as by governments, 2025 is shaping up to be a year of eco-friendly initiatives. Nestlé, McDonald's and soft drink companies in Europe all announced plans to dramatically limit their plastic waste. Australia's government is looking to have all packaging in use be reusable, recyclable or compostable by 2025. The European Union also announced its own plastic waste reduction strategy earlier this year, according to FoodBev. Coca-Cola has also said it plans to collect and recycle all of its global packaging by 2030.