Has Sanderson Farms changed course by phasing out some antibiotics?

Sanderson Farms has been a tireless defender of antibiotics in poultry production and hasn't been afraid to run counter to prevailing practice in the industry. The company has sponsored advertising campaignscalling antibiotic-free labeling claims "marketing gimmicks designed to mislead consumers and sell products at a higher price."

This strategy didn't appear to harm the company's brand or reputation. The ad campaigns boosted its profile on social media, with Sanderson reporting a 125.7% increase in Facebook followers, 39.5 million Facebook video shares and 96,000 Facebook post shares.