Consumer Packaging

As You Sow engages consumer packaged goods and grocery companies to take responsibility for post-consumer packaging waste, which will conserve natural resources, reduce energy use and greenhouse gas emissions and slow the toxic loading of our oceans with packaging debris.

Companies need to take a leadership role in ending the destructive and outdated 19th century “make-take-waste” model of production and replace it with a 21st century circular “closed loop” model that will conserve our increasingly scarce natural resources. Packaging and paper products are a good place to start as it comprises nearly half of the U.S. solid waste stream. As earth’s last wild places are developed to obtain virgin packaging materials, billions of dollars of used packaging still litter our landscapes, pollute our oceans, fill our landfills, or are burned in incinerators.

As You Sow is both challenging and working with many of the world’s leading corporations to develop corporate take back models in which producers take greater responsibility for the packaging they create and set far higher recycling goals, ensure greater recyclability of materials and use higher levels of recycled content.

Waste And Opportunity 2015

Download Waste and Opportunity 2015, a new report from As You Sow and the Natural Resources Defense Council analyzing company packaging policies

Investors Send Message to Kraft Foods on Recyclable Packaging – 29% Support for As You Sow Proposal

Citing Wasted Resources and Risks to Marine Environment, Shareholder Resolution Asks Company to Phase Out Non-Recyclable Packaging

Asserting that non-recyclable packaging is wasting valuable resources, our proposal to Kraft Foods Group received the support of 29.2% of shares voted at the giant food manufacturer’s annual shareholder meeting Tuesday, according to data released by the company. The shares favoring the proposal have a market value of more than $9 billion.

Read our full statement

The amount of waste generated annually by U.S. sales of just one product package, Capri Sun juice pouches, would circle the globe nearly five times. It’s a tremendous waste to be using non-recyclable packaging when recyclable alternatives are readily available.

Recent Packaging Sustainability Commitments Made to As You Sow


  • Colgate-Palmolive pledged to phase out non-recyclable packaging in three of four operating divisions by 2020, and to use 50% recycled content in packaging. The company will also conduct research into making the first recyclable toothpaste tube, which if successful, would address its fourth operating division.
  • McDonald’s pledged a 50% waste recycling rate at locations in its top 9 global markets by 2020. It will focus first on back-of-house recycling and then front-of-house recycling.
  • P&G pledged to ensure that by 2020, 90% of product packaging is either readily recyclable or a made of material for which it has developed a viable recycling program.


One promising model we are promoting involves shifting financial responsibility for collecting and recycling used packaging in the U.S. from taxpayers to producers through a policy known as extended producer responsibility (EPR). We believe adoption of EPR policies will incentivize producers to reduce the amount of packaging they create, substantially increase recycling rates, provide much needed revenue to improve efficiency of recycling systems, reduce carbon footprint and energy use, and reclaim billions of dollars of embedded value now buried in landfills. We are not opposed to considering other policy options, but outside of the beverage industry, most companies have shown little to no leadership on improving our poor package recycling rates and outdated and inefficient collection practices. Companies need to make this a priority now.

Heiwajima garbage landfill site in Tokyo Bay Tokyo Japan

Designed to be Waste

Designed to be Waste addresses the issue of composite laminate/aluminum foil pouches and similar packaging that cannot be recycled and will be landfilled for hundreds of years. It is counterproductive to the development of a circular materials economy to use these unsustainable pouches when better alternatives have been around for decades. For more on As You Sow’s work to get companies to phase out pouches and other unrecyclable packaging, read about our engagement with Kraft Foods and Mondelez International.

The Value of Discarded Packaging

The Value of Wasted Packaging in the U.S.

Post-consumer paper and paperboard and packaging consists of valuable commodities such as aluminum, glass, paper, plastic, and steel. As You Sow estimates that the market value of packaging materials not recycled in the U.S. was $11.4 billion in 2010. It is not good business practice to throw away valuable resources. Businesses that do not develop sustainable sourcing of products through resource-efficient circular, or closed loop, systems in the near term will not be able to compete to serve a world population estimated at nine billion by 2050.

For more information, see our recent report making the case for EPR.

Enough aluminum is discarded annually to produce 25,000 airplanes

EPR would require companies to internalize packaging recycling costs unfairly borne for decades by taxpayers. It has been successfully adopted in Canada and Europe, diverting large amounts of plastic, glass, metal, and paper away from landfills into recycling streams that conserve resources.

The Looming Ocean Debris Crisis and Toxics Connection

A second compelling reason to press for producer responsibility for packaging is its link to the growing problem of plastic pollution of the world’s oceans which clogs waterways, damages marine ecosystems, and impairs the marine food web. Non-recyclable packaging is more likely to be littered than recyclable packaging. Greenpeace estimates that of the 280 million tons of plastics produced annually, about 10% enters the ocean. Huge gyres of swirling plastic particles have been identified in the Atlantic and Pacific oceans. Researchers estimate that 73 million pounds of plastics circulate in the gyres, spread across about 16 million square kilometers of ocean surface.

Now there is emerging evidence that plastic particles from wasted plastics including packaging in the marine environment can absorb and spread toxics through the marine food web and possibly to humans. Recent studies by U.S. Environmental Protection Agency Region 9 suggest a synergistic effect between persistent, bioaccumulative, toxic chemicals and plastic debris. Plastic particles swirling in gyres can absorb toxics such as polychlorinated biphenyls (PCBs) and dioxins from ocean water or sediment and transfer them to fish and other animals and potentially to human diets, essentially forming a “toxic cocktail” increasing the risk of adverse effects to wildlife and humans.

A recent assessment of marine debris by a panel of the Global Environment Facility concluded that an underlying cause of debris entering oceans is unsustainable production and consumption patterns including “design and marketing of products internationally without appropriate regard to their environmental fate or ability to be recycled in the locations where sold…”

In 2014, we will engage companies to phase out non-recyclable packaging whenever possible as a first step to reducing the amount of plastic debris released into oceans.

2015 Shareholder Engagements