Toyota Motor Corp, Clean200 #3

Toyota

The uber efficient Toyota Prius was up until very recently the go-to car for drivers looking to protect the planet and save some cash via its efficient hybrid drivetrain. As environmentalists pushed for zero emission vehicles, Toyota turned towards the distant promise of fuel cell vehicles despite the rest of the automotive industry, led by Tesla, opting for battery electric vehicles.

04 Toyota Mirai.jpg

Toyota has dipped a toe into plug-in vehicles with the plug-in Prius, but the failure to capitalize on its leadership environmental brand in the Prius cannot be overlooked. Fuel cell vehicles may be an automotive technology of the future, but the market has made it clear that battery electric vehicles are the cars for today’s consumers.


Article written by CleanTechnica - In partnership with As You Sow and Corporate Knights.

CleanTechnica is the #1 cleantech news, reviews, & analysis site in US and the world.   CleanTechnica strives to be the most indispensable website on the planet for cleantech news and commentary. We have been covering the cleantech industry obsessively since 2008. Our work has been referenced by the New York Times, Washington Post, Slate, MSNBC, Think Progress, Reuters, Scientific American, and plenty of other media outlets. Some of the cleantech industry’s top CEOs, directors, founders, and board members read us regularly. And plenty of “common citizens” are also addicted to our site.

CleanTechnica is the #1 cleantech news, reviews, & analysis site in US and the world.

CleanTechnica strives to be the most indispensable website on the planet for cleantech news and commentary. We have been covering the cleantech industry obsessively since 2008. Our work has been referenced by the New York Times, Washington Post, Slate, MSNBC, Think Progress, Reuters, Scientific American, and plenty of other media outlets. Some of the cleantech industry’s top CEOs, directors, founders, and board members read us regularly. And plenty of “common citizens” are also addicted to our site.

As You Sow