Toyota Motor Corp, Clean200 #3
The uber efficient Toyota Prius was up until very recently the go-to car for drivers looking to protect the planet and save some cash via its efficient hybrid drivetrain. As environmentalists pushed for zero emission vehicles, Toyota turned towards the distant promise of fuel cell vehicles despite the rest of the automotive industry, led by Tesla, opting for battery electric vehicles.
Toyota has dipped a toe into plug-in vehicles with the plug-in Prius, but the failure to capitalize on its leadership environmental brand in the Prius cannot be overlooked. Fuel cell vehicles may be an automotive technology of the future, but the market has made it clear that battery electric vehicles are the cars for today’s consumers.
Article written by CleanTechnica - In partnership with As You Sow and Corporate Knights.